Innovation

Such a frequently used word and with such positive connotations, like “Cutting edge.”

A definition I like is from the Random House dictionary:

“Something new or different, introduced”

New or different …

This is a common area of debate. Does something need to be completely new to the world to be an innovation?

This definition suggests not.

The other aspect that I like is “introduced.” Introduced to the current operation or circumstance. Introduced for growth or improvement. Introduced with a purpose in mind.

At InnovAction we believe innovation can be either new ideas or successful ideas from other arenas, introduced as different methods to new fields of play.

We specialise in transferring successful methods and approaches into totally new and sometimes surprisingly novel applications.

Like transferring a 2 day startup event, where aspiring entrepreneurs bring an enormous energy level to building a new business in a team over a weekend, to corporate. An event where a working prototype for an enduring new business, often with amazing design and e-commerce capabilities can be built from just a good idea in a weekend.

Transplanting that into a large enterprise where a 2 day event is used as a reason to reconnect with customers, and teams are built from cross-functional colleagues to promote collaboration. Where new products or service offerings can be prototyped and tested with real customers in an intense and focused 2 days.

Innovation for us is more than just a great idea …

it is the purposeful application of great ideas as new ideas, where the leaders of a business are chasing breakthroughs for growth.